At the risk of losing potential clients, here’s another way I believe you can improve your own photos, a few free tips – no sign ups, no hard sell promo’s etc etc. I’m comfortable with helping where I can as life is about shared help and experiences, isn’t it.
So once more I’m going to show you that you don’t actually need to employ a photographer to help you with your own brand photos if you don’t want to.
As a photographer I see Instagram as a form of business card, somewhere were I can reach out to potential new clients. It’s like the notice board in your gym or local shop, but in a way prettier, way bigger and more far reaching way. It’s free – at least it is right now – and whilst you could get grouchy about stuff like algorithms and the sheer size of the beast the fact remains that when used well it gives you one of the biggest free to use way’s to market you’ll probably ever encounter…
THE RULE OF THIRDS
The Rule of Thirds is a really simple, hugely effective method used to help create engaging and balanced shots. Today pretty much all cameras, including your phone, will have a setting that overlays a grid onto your screen. The grid is made up of two horizontal and two vertical lines which ultimately splits your screen into a 3 x 3 grid and creates 9 identically sized parts.
By using the grid you can work on just where best to place the main object you are photographing. If you want to centralise your object then this is perfect for getting that easily. However one of the most used methods photographically is to place the main object on the intersection of 2 of the grid lines. That could be the eyes of a person or a dog, or maybe food on a table, a package being shipped or a tree on the horizon.
ANGLES AND VIEWPOINTS
What angle you shoot your photo from can have a huge impact on how it’s seen and engaged with. I bet most of you simply lift the camera to your eye, point and shoot. Well, I’m saying try not to do that.
Experiment with shots directly from above (such as the classic flatlay angle) or get down low and ‘squat for the shot’. Play with your angles and how what you are shooting then appears with it’s background. The tiniest of change of angles can really make something pop out at you, it’s quite surprising.
I’ve said this before but if you truly take some time out of your day to play with your photography like this and you’ll continue to find new ways to help define you, your brand and or the product or service you offer.
I hope these 3 really quick and simple tips have given you a bit more confidence to explore with your own camera or phone.
Give me a call or drop me a message if you’d like me to help you build a strong library of images you can use every day on your social media channels or website. Images that will engage your potential customers, remind your existing customers why they choose you and to promote an on going story thats relatable and interesting for all.