Now here’s a thing, you don’t actually need to employ a photographer to help you with your own brand photos!

I’m going to help you, for free (aren’t I just a good egg!) with 3 simple tips to help you create your own library of photos to use on social media. These can be used with any camera, including your phone.

 

Social Media & Brand Photographer Rachel Bragg Shares her tips on creating your own brand images

1) LOOK AT THE LIGHT…

Let’s use natural light in your photos rather than artificial light. So not the lights your home or office or even camera flash. Natural light is whats produced by the sun. It’s frequently beautiful, soft and more than enough for most needs when it’s used well.
 
Try to avoid photographing in direct sunlight. That’s more often your enemy than your friend! Find an area that’s well lit from a good light source, if you are indoors that might be a large window. Watch how the light falls through the day and see how the shadows fall. If you don’t want atmospheric shadows in your photos then work at the time when there aren’t any. If you want shadow then use the time when the sun creates the most dramatic options.
 
Afford yourself the time to play with your photos and the light. Essentially go with the ‘feel’ that best suits your brand or message you want to give out.
 

Social Media & Brand Photographer Rachel Bragg Shares her tips on creating your own brand images

2) COMPOSITION

The way you format how and where things you are photography feature within the overall picture is known as ‘composition’. Photographers love to use, and talk about, some basic principles when considering where to ‘put’ things.

The Rule of Thirds is a really simple and hugely effective method used to help create a really natural, engaging and balanced picture. And it’s so simple to do. Most cameras, including your phone, will have a setting that overlays a grid onto your screen. The grid is made up of two horizontal and two vertical lines which ultimately splits your screen into a 3 x 3 grid and creates 9 identically sized parts.

The idea is that when you are placing objects, live or still, you place it at the intersection of 2 lines. Eyes on the face of someone is a perfect example of a feature you want people to be naturally drawn to looking at. A single tree on a horizon, either placed on either the lower or upper horizontal line look fabulous like this. Popping items of real interest on the grid intersection like this can naturally draw you to look longer at the photo.

If you’ve got your phone handy, check your settings and if you don’t have it set up please do consider it and then start working with this option as you compose your shots.

BUT I always say that don’t ever be afraid to challenge a photographic ‘rule’ either. They are guidelines, not hard and fast solutions!

3) WHAT’S YOUR ANGLE?

The angle that you shoot with can have one of the biggest impacts on your photos. When I’m helping teach others with their flat lay skills I always suggest that they should look beyond the pure flat shot and play with other angles too.

Everything from a slight angle change to a fairly radical one will get taken when I’m working either with a specific client or for myself. By doing this not only do you get a wonderful range of images of the same set up to use, you also find that there will be angles where the picture really jumps out and ‘speaks’ to you and others that just don’t seem to work.

Take the time to play with your photography like this and you’ll continue to find new ways to help define you, your brand and or the product or service you offer.  I hope these 3 really quick and simple tips have given you a bit more confidence to explore with your own camera or phone.

Give me a call or drop me a message if you’d like me to help you build a strong library of images you can use every day on your social media channels or website.  Images that will engage your potential customers, remind your existing customers why they choose you and to promote an on going story thats relatable and interesting for all.

Rachel x