Now here’s a thing, you don’t actually need to employ a photographer to help you with your own brand photos!
1) LOOK AT THE LIGHT…
The way you format how and where things you are photography feature within the overall picture is known as ‘composition’. Photographers love to use, and talk about, some basic principles when considering where to ‘put’ things.
The Rule of Thirds is a really simple and hugely effective method used to help create a really natural, engaging and balanced picture. And it’s so simple to do. Most cameras, including your phone, will have a setting that overlays a grid onto your screen. The grid is made up of two horizontal and two vertical lines which ultimately splits your screen into a 3 x 3 grid and creates 9 identically sized parts.
The idea is that when you are placing objects, live or still, you place it at the intersection of 2 lines. Eyes on the face of someone is a perfect example of a feature you want people to be naturally drawn to looking at. A single tree on a horizon, either placed on either the lower or upper horizontal line look fabulous like this. Popping items of real interest on the grid intersection like this can naturally draw you to look longer at the photo.
If you’ve got your phone handy, check your settings and if you don’t have it set up please do consider it and then start working with this option as you compose your shots.
BUT I always say that don’t ever be afraid to challenge a photographic ‘rule’ either. They are guidelines, not hard and fast solutions!
3) WHAT’S YOUR ANGLE?
The angle that you shoot with can have one of the biggest impacts on your photos. When I’m helping teach others with their flat lay skills I always suggest that they should look beyond the pure flat shot and play with other angles too.
Everything from a slight angle change to a fairly radical one will get taken when I’m working either with a specific client or for myself. By doing this not only do you get a wonderful range of images of the same set up to use, you also find that there will be angles where the picture really jumps out and ‘speaks’ to you and others that just don’t seem to work.
Take the time to play with your photography like this and you’ll continue to find new ways to help define you, your brand and or the product or service you offer. I hope these 3 really quick and simple tips have given you a bit more confidence to explore with your own camera or phone.
Give me a call or drop me a message if you’d like me to help you build a strong library of images you can use every day on your social media channels or website. Images that will engage your potential customers, remind your existing customers why they choose you and to promote an on going story thats relatable and interesting for all.